Skip to main content

What is at the core of any Effective Social Media Monitoring Initiative?

I came across this article from Brand Quarterly, couple of weeks ago, on 5 steps for online protection of brand.

I have shared the link here for quick reference - http://www.brandquarterly.com/strategizing-brand-5-online-brand-protection-steps?ref=quuu
 
What really struck for me was how important point no 2 of ‘Monitor social media’ is and how central it is to all the other points. So the points mentioned here for making a case of Social media monitoring are:

  1. While it is one of the biggest opportunities for business, it is a double-edged sword as it also poses one of the biggest threats to business.
  2. Businesses need to register on social media sites, regardless of whether the platforms are giants or minnows, and proactively monitor across them in multiple languages for brand abuse, customer issues and any negative sentiment that needs to be dealt with
  3. Monitoring should include sentiment analysis, rogue or fake sites selling your product, employee abuse, sites linking to unindexed sites in the Deep Web, and identifying fake profiles both for the brand and staff.
I believe that this is very simply put because the real world monitoring has to be more detailed with more layers to monitoring and importantly outline the actions that are required from real time monitoring to provide any meaningful benefits from this whole activity.




As can be seen from the above, it is the subsequent process and the actions that define how social media monitoring can drive different business benefits. In other words, it has very little to do with the monitoring activity per se but more to do what you do as a follow up to monitoring and collecting data.

And this is where an Enterprise Tool like QuickMetrix really makes the difference. All the above activities are seamlessly driven from a single interface that is not only intuitive but very easy to use.
In my last article, I had discussed the Influencer Management piece in detail. If you recollect, Monitoring was at the heart of Influencer management activity as well. It enables companies to continuously identify most engaged and most valuable influencers related to the brand / product /category. The important word to note is ‘continuously’, because it signifies that the identification of influencers is a process which is an ongoing and sustained in this ever expanding realm of social media volumes.

I will cover the adjoining block of competition benchmarking process in my next article.
For now, I want to leave you with the thought that whenever you hear any of the activities from the circular blocks above, do not forget that there is an underlying monitoring activity that is at the core and heart of it. This monitoring is mandatorily done by a high grade technology engine that relentlessly listens and crawls data across platforms and streams it into your system in near real time.
Without this, any social media activity is like throwing darts in the air with hope being your best strategy. 

Comments

  1. Great job for publishing such a nice article. Your article isn’t only useful but it is additionally really informative. Thank you because you have been willing to share information with us. media monitoring services in Angola

    ReplyDelete
  2. Your given information really impressed me. It definitely has good things to learn. This content is impactful and informative. It's a huge of information for those who have searched for this.
    instagram influencer marketing online

    ReplyDelete
  3. I have bookmarked your page that is explain very well, I am excited to see more of it. I am glad that I came to see this, I really loved it. Thank you for sharing it.media tracker

    ReplyDelete
  4. Thanks for sharing such an informative Article. I really Enjoyed. It was great reading this article. Keep posting more articles on
    Big Data Solutions

    ReplyDelete
  5. Horse Betting Today | Football & Horse Racing Tips | Thtobet starvegad starvegad 메리트카지노 메리트카지노 m88 m88 791KARAS LAS VEGAS: Review of KARAS LAS VEGAS (KARKAS

    ReplyDelete
  6. أنا ممتن جدًا لك لأنك شاركت معنا هذه المعلومات المهمة لـ كلاش اوف كلانس مهكرة . لقد حصلت على نوع مختلف من المعرفة من صفحة الويب الخاصة بك ، وهي مفيدة للجميع. شكرا لمشاركتها مرة أخرى.

    ReplyDelete
  7. I always check this type of advisory post and I found your article which is related to my interest. This is a great way to increase knowledge for us. Thanks for sharing an article like this.soundcloud plays

    ReplyDelete
  8. I found decent information in your article. I am impressed with how nicely you described this subject, It is a gainful article for us. Thanks for share it.Reputed Performance Marketing Placement Company.

    ReplyDelete
  9. The Star Casino Resort Hotel & Spa - Jackson County - KT
    Book 청주 출장마사지 The Star 영주 출장마사지 Casino Resort Hotel & Spa online now and earn a Resort 서귀포 출장마사지 Stay! Compare Reviews, 군포 출장샵 Photos, & Availability w/ 서산 출장안마 Travelocity.

    ReplyDelete
  10. Slot Machine Jackpot Machines - DrmCD
    Slot machine jackpot machines 충청북도 출장마사지 online. We 의왕 출장마사지 also offer free casino games and 원주 출장안마 slots online. 인천광역 출장안마 Play today 포천 출장샵 for real cash! slot machines online - Casino Slots

    ReplyDelete
  11. Stainless Steel Magnets - titanium arts
    Ironing the Stainless Steel bet365 Magnets (4-Pack). 룰렛 Made in Germany. Air Jordan 20 Retro The dental implants Titanium Arts Stainless Steel Magnets are an alloy made of steel in stainless steel 나비효과

    ReplyDelete
  12. A very delightful article that you have shared here.Increase Telegram Real Channel Members Your blog is a valuable and engaging article for us, and also I will share it with my companions who need this info. Thankful to you for sharing an article like this.

    ReplyDelete
  13. I read this article, it is really informative one. Your way of writing and making things clear is very impressive. Thanking you for such an informative article.Cheap SMM Panel for YouTube

    ReplyDelete
  14. I just need to say this is a well-informed article which you have shared here about hoodies.buy telegram followers It is an engaging and gainful article for us. Continue imparting this sort of info, Thanks to you.

    ReplyDelete
  15. This information is meaningful and magnificent which you have shared here about the I am impressed by the details that you have shared in this post and It reveals how nicely you understand this subject. I would like to thanks for sharing this article here.buy real facebook likes

    ReplyDelete
  16. If your code isn't visible on the popup, there's a textual content box where have the ability to|you probably can} sort it in manually. Once you’re carried out choosing which bonus you’d like to make use of, you can begin half in} Ignition’s well-liked on line casino games. Wagering requirement again to the} variety of times a player must wager an amount equal to the bonus earlier than withdrawing any winnings. For example, if a player obtained a $100 bonus with a 40x wagering requirement, they would want to wager 온라인카지노 a complete of $4,000 earlier than they could cash out any winnings.

    ReplyDelete
  17. Players should exercise caution before enjoying in} at these casinos because of of} delayed processing of withdrawals, poor customer service or poor phrases and circumstances. These no-wager casinos are becoming more popular|rising in popularity|gaining popularity} as a result of|as a end result of} their bonuses come with less stipulations, however you normally will not see loopy quantities of free cash. Table games and card games, the opposite hand|however|then again}, could contribute simply 50% and even less. You'll find you meet your requirements more quickly and simply when you select to play the Slots. You might have to use a sure deposit methodology to assert it, and have a restricted amount of time to use it. Every on-line Casino is totally different, and so they all have totally different rules and regulations {when 토토사이트 it comes to|in phrases of|in relation to} assembly the requirements.

    ReplyDelete
  18. Are categorised by definitions produced by the Gambling Commission as half of} the Gambling Act of 2005. Slot machines are covered by casino.edu.kg the Gambling Act 2005, which superseded the Gaming Act 1968. Based on present technology, could be a|it is a} time-consuming process and as such is done infrequently.

    ReplyDelete

Post a Comment